Ultimately, borrowers still had to submit their loan to the underwriting department and get it approved. That conjured up some bad memories of the not-too-distant subprime debacle, though it was more a marketing gimmick than a reality. It got a big boost from its controversial 2016 Super Bowl ad in which it said customers could push a button to get a mortgage. Rocket Mortgage was only launched in late 2015, but since then it has become a household name for both prospective home buyers and existing homeowners in need of a mortgage refinance. Rocket Mortgage was launched in 2015 and quickly overtook its parent company in terms of brand popularity, which explains the move.They changed the company name to Quicken Loans before he eventually bought it back and retained the new name.Later changed the name to in 1999 and sold the company to Intuit, the owner of Quickbooks and TurboTax.Founder Dan Gilbert started a regional branch-based mortgage broker in metro Detroit called Rock Financial in 1985.Rocket Mortgage Quickly Took Over Its Parent Company
He later bought back the company and kept the name, though I believe they had to pay naming rights to keep it. In case you’re wondering, the name originally came from Intuit Inc., the company behind TurboTax and QuickBooks, after Rock Financial founder Dan Gilbert sold to them in 1999.
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